What is a QR code?
- Small blocks of code that contain data
- You can scan the QR code with your Smart phone’s reader and it redirects to a specific website, text box or more
- To download a reader go to Google and type in “QR Code Reader”
In short, a QR code is an easy, inexpensive call-to-action to add to a direct mail piece that takes advantage of the exploding popularity of Smart Phones.
Uses for QR Codes
- Virtual coupons for retail stores
- Redirect to website, video or mobile friendly landing page that continues the marketing campaign
- Embed a map so your potential customers can find your location
- Personalized URL’s
- Text boxes for more information, such as using them on menus
- Embed a schedule for conferences, tradeshows or meetings
- Use them on your business card
If you would like to talk with me about creating a QR Code for your next direct mail campaign email me at don@neslonprint.com
