Direct Mail Is Gaining Popularity

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Direct mail marketing is making a comeback, and it’s easy to see why. Direct mail offers some unique benefits. The type of customers you gain and the money you save in the long run is worth giving direct mail marketing a try. Here are a few reasons why you should be considering it…

1. It Offers Specific Targeted Marketing 
Direct mail allows you to better match your target market’s needs. You can best accomplish this by tailoring mailings to appeal to a specific group of prospects. When you use direct mail, you save time and money by filtering out unnecessary content and putting in content that works to motivate prospects to “calls to action.”

2. Demographics Lists Are Available
Do you want to target women over 30 years old with an income over $40,000 a year with children living at home in the Charleston Area? We can purchase a demographic list showing you income brackets and geographical areas that you’re looking for.

3. Allows Marketing Material Variety and Appeal
With direct mail marketing, you can elect to send different types of mailings to diverse targets in order to get the results you want. For example, you may want to send out postcards to all of your current customers, as well as to prospects, to promote a sale or store grand opening. A monthly newsletter is another way of communicating with your target market through direct mail marketing.

4. Designs Can Be Simple to Complex: Your Choice
You decide if you want an effortless design on your pieces or a more intricate one based on your goals and your target market’s expectations. If you design a mailing piece in-house contact us with any questions you might have, we are here to help!

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5. Offers Cost-Effective Campaign Management
Direct mail campaigns offer the financial flexibility of starting with a small investment. This allows you to stay within your stated marketing budget. Mail a few pieces in a trial campaign, and then track the results before committing to a full-fledged campaign. Direct mail provides an easy way to advertise without investing more than you need to.

Businesses are choosing direct mailing marketing because of the easy campaign cost flexibility, analytics management, and so much more. When you add direct mail to your mix of marketing strategies, you gain a well-rounded marketing mix that puts you in a better position to soar over your competition.

I would love to meet with you and see how we can build a direct mail campaign for your business. don@nelsonprint.com

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