8 Ways to Build Customer Loyalty

Customer loyalty is the key to profitability. The reason is simple. It costs 5 times more to acquire a new customer then keeping an existing one.

Without customer loyalty, customers leave. You can end up forfeiting a lot of your sales year just getting your numbers back to where they were last year. Ouch.

With that in mind, here are 8 ways to build customer loyalty in your company.

1. Have a sales philosophy that emphasizes relationship building.

2. Define a unique niche and become the customer’s expert on it.

3. Help your customer build the customer’s own business.

4. Translate what you offer into the customer’s business results.

5. Value the relationship more than making a sale.

6. Think end-of-time friendships, not end-of-month or end of year totals.

7. Deliver what you’ve promised.

8. Provide absolutely impeccable service after the sale.

The simple truth and secret to customer loyalty lies in putting the interests of the customer ahead of your own.

Contact me today and I would love to put your interests ahead of mine.




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